Lead Generation

Improve Your Search Engine Rankings

Turn your website into an automated lead generation tool.

Our Legacy team has helped countless brands rise to the top of search engine rankings for relevant searches. From there, we optimize paid media strategies to make your money work harder for you with a higher return.

Most importantly, the improved visibility and targeting translates into exponential increases in qualified leads.

If you’re ready to make your website and paid ads work harder for you, Legacy is your team.

SEO Landing Pages: Our Process

  • Initial 30-minute call to take you through a series of questions to understand your business goals. No commitment. Let's just see how we can help you.

  • Following our discovery call, we will provide a brief SEO Content Proposal to ensure mutual understanding of the project, goals and expectations.

  • If we determine we're aligned on SEO ranking expectations and timing, then we'll execute an SEO Services Agreement. Please note: first three months' payment is due at time of signing.

  • Following discovery, our next step is to research relevant search terms and phrases that your prospects would use to find your business. As part of this, we look at competitor search terms and rankings. We then prioritize the search terms in alignment with your business priorities to create the strategic content plan.

  • To inform our SEO Content Plan, we will do a backend website audit to preview how your website is set up from an SEO perspective, and where there are gaps and opportunities.

  • Armed with data from our research and audit, in the first three weeks of our engagement, we will then present the SEO research and content plan for your alignment.

  • With alignment on the priorities and content plan, we get to work developing your SEO landing page content. We factor in all critical SEO considerations, such as how your H1, H2 and H3 are positioned, word count, page titles, meta descriptions, image optimization, and much more.

    You'll have your first SEO landing page within the first month of our engagement. We will then continue to launch SEO landing pages according to the cadence set forth in our SEO Services Agreement.

  • If you have a web team already in place, we'll work closely with them to implement the landing pages exactly as prescribed for optimal results.

    If you do not have a web team, our team at Legacy is well-versed in creating content on many sites, such as WordPress, Squarespace, Wix, Webflow and others.

  • Now the fun part: we will closely monitor how you're ranking for the targeted keywords, providing monthly reports capturing rankings on page by search term and website traffic analytics. We'll look to you to provide data or give us access for monitoring lead generation.

Paid Media Strategy

With your website optimized and targeted landing pages live, we’re now ready to launch a smarter paid media program, aligning ads campaigns with the right audience targets, whether by geography, demographic, interest, service or business vertical.

Using all the data we collect and evaluate through the SEO Landing Pages process, we will create paid ads strategies. We provide our recommendations to you on total ad spend, budget allocation across platforms (such as Meta, LinkedIn and Google), ad objectives and types, targeting and more. We create all copy and creative, upload the ads, and monitor and optimize in real-time.

You should expect monthly reports detailing the performance of your ads and where we see opportunity for continuous improvement.

Working in lockstep with SEO Landing Pages, our Lead Gen program has resulted in substantial increases in leads. Are you ready?

Our Results: B2B Brand

Our former agency was buried in search engine results. While prospective clients were crawling the web for PR and digital marketing services, our prior agency was nowhere to be found due to lack of SEO attention on the website. Despite a long roster of satisfied clients, impressive case studies, and a qualified team of professionals, new leads simply weren’t coming in from organic search.

Adrienne and Caroline went straight to the data to develop a targeted SEO landing pages content strategy. We conducted a site content and SEO audit, and then analyzed current website traffic and user experience to understand what was working — and what wasn’t. Then we got to work, leveraging organic keywords and related search volumes, developing the site content and SEO strategy, and designing new landing pages, supporting content and other SEO best practices, including keyword-informed copy and URLs, page titles, meta descriptions, image alt text and much more.

Within weeks of launching new landing pages, we successfully helped our former agency climb to the first position of organic search results for each of our key search terms, while delivering on the ultimate measure of success: qualified leads. For a single highly targeted landing page, our SEO strategy resulted in triple the monthly page traffic, more than doubled time on page to over two minutes, reduced bounce rate by nearly 20%, and delivered qualified leads within two weeks of launching.

Our Results: B2C Brand

For a consumer brand with multiple locations around the country, Legacy launched locally optimized landing pages, targeted by audience segment and city.

Following the launch of a series of SEO landing pages at the start of the year, we layered on a paid media program, managing end-to-end execution of the ads.

The results?

  • 85% increase in webform submissions QoQ 2024

  • 117% increase in webform submissions YoY

  • 7.6X return on ad spend

But there’s even more to this story.

For an entirely new market entry for this same client in Q2 2024, we launched optimized location pages relevant to searches within the area. Within 60 days of launching the SEO landing pages, we achieved:

  • 32 Top-10 Targeted Keyword Search Rankings

  • 21 #1 Rankings

  • 43 MQLs

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